Cool Off Period? Not Really.

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It’s widely held in real estate circles that the market “cools off” along with Fall weather.  Yet, many years December is one of my best sales months! Many would-be Sellers hold out for the craze of the Spring home sales market, but if you are thinking of selling, there are good reasons not to wait.

  1. Competition. The law of supply and demand works for you in the off season. With fewer homes on the market, yours stands out. And with fewer options, Buyers have to offer a price closer to list. 

  2. Buyers are serious and willing to commit. Many jobs start in the new year, putting Buyers in the market in the fall. Relocation is a big factor even over the holidays, when prospective Buyers have vacation time to explore a new city. 

  3. Your house has never looked better. The lights, the greenery, that cozy fire in the fireplace…the holidays bring out our best!

Considering a cold weather move? Here’s how to make your home a hot property:

  1. Plan ahead on photos. Look through your camera roll for shots in different seasons. The azaleas blooming in Spring or the maple tree flourishing in the Fall make a great counterbalance to winter photos. 

  2. Keep up appearances outside. Clean up leaves and mulch empty beds. Plant pansies or winter hardy foliage in planters. 

  3. Buyers will spend more time indoors in the winter, so make sure your home is warm and bright inside. Most homes will require additional lighting in winter to counteract lower levels of sunlight.

  4. Go minimalist. In the holiday season (or out) keep it clean and uncluttered with soft, neutral colors. 

For any home owner, the winter months are a great time to get to those projects inside! Clean out the closets, repaint with an updated color, rearrange the furniture. It will pay off if-or when-you decide to sell. 

Harry Long

81 Shop does not fit into a box in terms of services offered. It can be as full-service or little service as it needs to be for the task at hand. At 81 Shop, the exchange of ideas is welcomed and appreciated. • Marketing Analysis and Consultation • New Brand Development • Develop and Document Marketing Protocols • Public Relations: Press Releases, Social Media, Ghost-Blogging • Full Media Campaign Development • Media Buy Consultation and Execution • Creative Ad Copywriting • Arrangement, Oversight, and Execution on Major Company Marketing Initiatives • Creative Writing • Budget Management

How To Lower Your Utility Bills

It seems we kind of skipped right over that patio weather and went straight to best-not-get-in-my-way-towards-the-pool weather.

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A question as old as time itself: how can you combat the Alabama heat, yet lower your utility bills?

Fortunately myself and the team at ARC Realty are experienced at helping people with buying a house in Birmingham. Sometimes it’s a bigger house that has more space to cool, other times it could be a new home with less tree shade. Here are some tips for helping our customers on how to lower your utility bills this summer.

Invest in a Programmable Thermostat

Your cooling costs can account for up to 50% of your total utility bill. A programmable thermostat is a wise investment that will save you money in the long run. Some of the newer models can even be controlled with your smartphone using an app.

When you aren’t home, set your thermostat several degrees warmer. This will save you on cooling costs. If you cut off your air completely when you aren’t home, not only will you be miserable when you get home and have to wait for the air to cool back off, it could backfire and actually end up costing you more money. The amount of energy expended to completely cool your house back down is often greater than the amount needed to maintain it at a temperature only a few degrees warmer.

If you’re like me and rush out the door most mornings, a smart thermostat could be a perfect fit for you! It allows you to adjust your thermostat when your away from your home.

Keep Hot Air Out

It’s a matter of science. Light equals heat. The sunlight streaming into your home is actively working against your cooling unit. Keep blinds closed and make sure that your windows seal well so that your cool air doesn’t escape.

Likewise, it’s a good idea to keep any lights you aren’t currently using turned off. Even the light from a small lightbulb emits heat. Not only will the electricity used by the bulbs raise your bill, it will also make your house warmer which causes your cooling unit to work harder. This raises your bill even more.

This is also a good time to seal cracks and small openings to prevent warm air from coming into your home. Add caulk or weatherstripping to seal those leaks around doors and windows.

Run Larger Appliances at Night

And here's one for the procrastinators to fall in love with: in the summer, running larger appliances (washer, dryer, dishwasher, etc.) at night can help keep you utility bills at a more affordable cost. These appliances all produce heat and make it harder for your cooling unit to effectively cool down your home. So... your cooling unit ends up running longer and using more energy. At night, however, temperatures get a bit cooler and not as much cooling is needed - thus, saving you energy and money WHILE YOU SLEEP!

The ARC team and I are also pretty good at knowing which homes are the most energy efficient - because that's the kind of stuff you need to calculate in when you're considering your investment. If you need some help in this area, get in touch with me.

Harry Long

81 Shop does not fit into a box in terms of services offered. It can be as full-service or little service as it needs to be for the task at hand. At 81 Shop, the exchange of ideas is welcomed and appreciated. • Marketing Analysis and Consultation • New Brand Development • Develop and Document Marketing Protocols • Public Relations: Press Releases, Social Media, Ghost-Blogging • Full Media Campaign Development • Media Buy Consultation and Execution • Creative Ad Copywriting • Arrangement, Oversight, and Execution on Major Company Marketing Initiatives • Creative Writing • Budget Management